Smeg Professional – Unveiling Pura to the industry and what it offers the FCSI

Smeg Professional unveiled their brand-new Wi-Fi enabled premium range of glass and dishwashers to the distributor side of the industry at the annual CEDA Conference in June and now want to raise the curtain and invite the FCSI membership to get involved and in front of the latest range to see what it’s all about.

With the launch of Pura, Smeg has elevated the specification and features of their warewash range to compete with the very best our industry has to offer. Smeg are committed to continually evolving and improving the range in the future, refusing to compromise on quality, with the intention to achieve the brands’ goal to become the most technologically advanced and desired warewash range in the industry.

Aligned with their relatively recent membership to FCSI they recognise the importance of showing the industries finest consultants and designers that the Smeg Pura range is a premium product that offers unrivalled value when it comes to total cost of ownership, with the core strength being the quality and consistency of the ranges’ wash performance, as well as having market leading specification and aftersales support.

Smeg Professional are planning to hold a very special open day event, like no other for the FCSI members to visit the Smeg headquarters in Oxfordshire in the second half of the year and get up close and learn more about the new Pura range, as well as the chance to see and understand more about the brands wider range of professional products – please look out for additional news and a confirmed date for the event coming very soon. Smeg will also have a very exclusive offer and surprise for those FCSI members attending on the day.

Prior to the event Smeg shared a small insight into a few of the key and exclusive Pura product range features included as standard. The first being, total flexibility to tailor each wash program for every possible type of end user via MyPersonal Wash – no longer is there a one glove fits all approach to wash programs and parameters with the view; every dish deserves its own program. This approach ensures only relevant and concise wash options are available to the user, adjusting time, temperature, chemical volumes, and wash pump pressure.

Then with combining the precision washing system, AdaptWash and the varied and selectable parameters in MyPersonal Wash, with the five-stage filtration, compact tank volumes with reduced water usage, high temperature rinse system and adaptive contemporary heating function software. The result is Pura machines offer efficient and quick back-to-back wash cycles performed with measurable wash temperature accuracy and guaranteed hygienic rinse performance like never seen before. The beauty of performance – Pura.