Fallow Founders Jack Croft and Will Murray Join RATIONAL Ambassador Programme
Award-winning Fallow founders formalise long-standing partnership with RATIONAL.
RATIONAL UK has announced that Jack Croft and Will Murray, co-founders of the Fallow Group of Restaurants, have joined its ambassador programme.
Among the most influential voices in modern British hospitality, Croft and Murray have built a reputation for combining culinary innovation, sustainability, and operational excellence across the The Fallow Group of Restaurants growing portfolio, which includes Fallow, FOWL and Roe.
The appointment formalises a long-standing relationship between the Fallow Group of Restaurants and RATIONAL, with the business already utilising RATIONAL technology throughout its operations prior to the ambassador partnership. Across its restaurants, the Fallow Group relies on RATIONAL technology including the iCombi Pro, iVario and iHexagon, supporting consistency, quality, and efficiency across a variety of kitchen environments.
For Croft and Murray, the partnership is built on a shared commitment to quality. “At Fallow, we’re relentless in our pursuit of quality. Whether that is the food we serve, the experience we create or the equipment we use, we want to work with the best. RATIONAL has been a key part of our kitchens for years because it delivers the consistency, versatility, and reliability that modern restaurant operations demand. Just as importantly, the support behind the technology is exceptional. The team understands chefs, understands service and is always there when needed. We’re excited to strengthen the relationship and share our experiences with the wider industry.”
Founded by Croft and Murray alongside entrepreneur James Robson, The Fallow Group of Restaurants has become one of the UK’s most recognised hospitality brands, earning industry acclaim for its progressive approach to modern British cuisine, sustainability, and chef-led digital content.
As ambassadors, Croft and Murray will work with RATIONAL UK to share insights from their experience running high-performing modern kitchens and demonstrate how technology can support creativity, consistency, and operational performance.
The appointment reflects what Adam Knights, Marketing Director at RATIONAL UK, sees as a natural alignment between the two businesses. “Few chefs have had a greater impact on modern British hospitality in recent years than Jack and Will. Through the Fallow Group of Restaurants, they have built a business that combines culinary excellence, sustainability, operational innovation, and digital influence in a way that is genuinely shaping the future of our industry. Their commitment to quality mirrors our own, making them a natural fit for the ambassador programme.”
Croft and Murray join a select group of leading chefs and operators within the RATIONAL UK ambassador programme, reinforcing its commitment to innovation, excellence, and best practice across the foodservice industry.
