Butcher redefines tradition, with Rational cooking systems

Available to view on RATIONAL TV. 

Rational UK, is pleased to announce the release of their latest customer reference story video, highlighting the remarkable transformation of James A McMurchie, a butchers in Durham. The video, now available to view on RATIONAL TV, showcases how James A McMurchie has seamlessly blended tradition with state-of-the-art culinary technology to redefine excellence in the butcher industry.

Established in 1968 by James Albert McMurchie, this Durham based award winning family-owned business has redefined excellence in the butcher industry, earning membership in the Butchers Q Guild for its unwavering dedication to quality.  Embracing evolution, the business has expanded it’s operation, to include a modern kitchen, bakery, and delicatessen, whilst keeping it’s traditional heritage.

Facing challenges, John McMurchie the owner for 30 years, made a decision by selecting Rational’s iVario and iCombi Pro cooking systems, that addressed critical concerns such as limited kitchen space, energy consumption, and waste reduction. These modern day cooking systems compliment the traditional craftsmanship of the butchers with modern intelligent technology.

The journey towards innovation was facilitated by Rational dealer Dalziel, whose dedication and solutions provided a tailor-made answer to the core challenges faced by the business. John McMurchie’s decision to embrace Rational cooking systems has yielded remarkable results, leading to a substantial 15% reduction in costs and revolutionising production methods. With up to 200 ready-to-eat meals, and also baked pies, stews, gravies, flapjacks and frangipanes now being produced daily, the iVario and iCombi Pro have transformed how the kitchen team operates, providing precision, consistency, and reduced waste.

James A McMurchie Butchers’ embrace of Rational technology has not only transformed its operations but also has struck a perfect balance between tradition and progress, and stands as a testament to the power of innovation in moving businesses forward. As John McMurchie himself attests, “It’s been fabulous,” and the journey continues as they continue to explore the potential of Rational cooking systems.

To witness the butcher’s journey in the reference story video, now available for viewing on RATIONAL TV: visit rational-online.tv.